Communications Workgroup

This session focused on how to craft messages that not only inform but also engage and drive action. We discussed and explored best practices for audience engagement, message clarity, and effective outreach strategies.

Key Take Aways:

• Strategic Communication: Effective messaging requires clear goals, a defined audience, and intentional delivery strategies.
• Defining Success: Success varies by project but often includes increased awareness, participation, and message resonance.
• Audience Engagement: Educators, families, and community leaders require different outreach approaches, with trust-based communication playing a key role.
• Using compelling hooks, simplifying messages, leveraging trusted influencers, and incorporating multiple formats (videos, infographics) can enhance impact.