Let’s face it, you are a marketer. Maybe you didn’t sign up to market anything, but it’s an inescapable reality of the SPDG world. You need to sell your product (your project) and every word you write in newsletters, emails, and on your website (all considered content) can serve to attract and pique interest or turn people away. Ann Handley, Wall Street Journal best-selling author of “Everybody Writes” will share the wisdom of a thousand marketers, all encapsulated into the idea that you, too, can create ridiculously good content on a tiny budget.