Presenters: Rebekah Hornak & Eliana Tardio
Ann Handley shares how intimately you need to know your audience in order to give them what they want and need. Eliana Tardio and Rebekah Hornak, communication specialists for national TA centers, will help you focus your communications to successfully reach your main audiences. Through their examples you’ll learn (a) why a single social media platform is not right for every audience, (b) how to use video to help people use your information, and (c) how to measure your communication progress and impact.