Data analysis and display options with SurveyMonkey
So now you have all your data collected and safely ensconced in the SurveyMonkey or other online survey database. There are several ways to proceed from this point, including simple chart displays generated from the application and downloading the data for more sophisticated analyses.
What can I do from inside the application?
Clearly the simplest way to deal with data collected by an online survey application is to use the application’s own display options. Different applications have different options, but I will use SurveyMonkey as an example.
SurveyMonkey provides the option to display the responses from each question in chart form. The user can choose the type chart and display options for each item. Chart types include a column chart:
. . . a pie chart
. . . a bar chart
. . . a line chart
. . . or an area chart
In addition, there are decision to be made for chart settings, including how respondent choices will be included and how data labels will be displayed, as seen below:
Some of the display decisions include determining how many of the “choices” (responses) are to be included in the charts, and whether and how omitted choices will be displayed (for example, three response choices are specified, and the remainder are either not displayed, or displayed under a grouping label like “other).
In addition, you may choose whether to show the raw values only, percents only, both values and percents, or to show no only the visual with no associated data. The example below provides both values and percents.
The final choice for all but pie charts is whether to include percents along the axis of the chart or rely on a visual display alone.
Next up: data set downloads